'via Blog this'Program results have been nothing short of spectacular. Since launch, CrowdTwist has driven a massive 1,000% lift in engagement for Bamboozle. CrowdTwist has also given Bamboozle the power to unlock customer ID. No matter where a fan interacts with Bamboozle, whether it is Facebook, Twitter, Foursquare, Bamboozle's web properties, mobile, the online point-of-sale or the offline point-of-sale, Bamboozle knows exactly who that fan is. More importantly, Bamboozle can understand every action this fan takes, assess the fan's total influence across his or her social graph and calculate the fan's total purchase impact.
"We're thrilled to continue our work into our second consecutive year with Bamboozle Festival," said Irving Fain, co-founder and CEO, CrowdTwist. "Bamboozle and Live Nation represent innovative brands who understand that recognizing and rewarding loyalty is no longer constrained to the point-of-sale. Brands that embrace this new understanding of loyalty are also gaining access to an entirely new understanding of how their customers are interacting with them and who their most valuable customers truly are. We look forward to supporting a successful event for Bamboozle."
About Live Nation EntertainmentLive Nation Entertainment is the world's leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visitwww.livenation.com/investors.
About CrowdTwistCrowdTwist provides the most advanced multi-channel customer relationship & loyalty platform on the planet to leading brands such as Pepsi, Miami Dolphins, Sony Music, Zumiez and more. CrowdTwist's white label, SaaS technology gives marketers the ability to incentivize, recognize and reward people based on their combined engagement, social influence and spend -- online and off. From purchases and likes, to check-ins, follows, shares and more, CrowdTwist is fundamentally changing the way marketers drive awareness, increase acquisition, improve retention, build loyalty, facilitate advocacy and measurably impact their bottom lines. Founded in 2009, CrowdTwist is headquartered in New York City. For more information, visit www.crowdtwist.com.
Media Contact:Nate Hermes
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