McDonald’s Unpopular with 19-30 Year Olds | Food Renegade

McDonald’s Unpopular with 19-30 Year Olds | Food Renegade:

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So, how is McDonald’s going to target millennials influenced by these films and lure them to their golden arches?

With the McWrap — a hip new “healthy” food item and the biggest new product of the year:

Referred to in the memo as a “Subway buster,” the McWrap “affords us the platform for customization and variety that our millennial customer is expecting of us.” The McWrap comes grilled or crispy in three varieties—sweet chili chicken, chicken and bacon, and chicken and ranch—and will range from 360 to 600 calories, depending in part on the type of chicken.
Said the memo: “Our customers are consistently telling us, particularly millennials, they expect variety, more choices, customization and their ability to be able to personalize their food experience.”

March 3, 2011 | 12:28 am

McDonalds makes those “chicken nuggets” of skin, fat, and some kind of binder flour…then fries them.. its skin, fat and flour, folks… YEAH!!

From a recent Mark Bittman rant:

A more accurate description than “100 percent natural whole-grain oats,” “plump raisins,” “sweet cranberries” and “crisp fresh apples” would be “oats, sugar, sweetened dried fruit, cream and 11 weird ingredients you would never keep in your kitchen.”
Since we know there are barely any rules governing promotion of foods, one might wonder how this compares to real oatmeal, besides being 10 times as expensive. Some will say that it tastes better, but that’s because they’re addicted to sickly sweet foods, which is what this bowlful of wholesome is.
Others will argue that the McDonald’s version is more “convenient.” This is nonsense; in the time it takes to go into a McDonald’s, stand in line, order, wait, pay and leave, you could make oatmeal for four while taking your vitamins, brushing your teeth and half-unloading the dishwasher. (If you’re too busy to eat it before you leave the house, you could throw it in a container and microwave it at work. If you prefer so-called instant, flavored oatmeal, see this link, which will describe how to make your own).
The aspect one cannot argue is nutrition: Incredibly, the McDonald’s product contains more sugar than a Snickers bar and only 10 fewer calories than a McDonald’s cheeseburger or Egg McMuffin. (Even without the brown sugar it has more calories than a McDonald’s hamburger.)